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The major growth in Amazon‘s advertising unit means its revenue contribution is now 2.4 times as large as Snap, Twitter, Roku and Pinterest combined, and it’s growing 1.7 times as quickly, according to Loop Capital.
Amazon’s “Other” unit, which is primarily made up of advertising but also includes sales related to other service offerings, grew revenue a whopping 77% year over year to more than $6.9 billion in the first quarter, the company reported last month.
And industry moves such as Apple‘s recent software changes that make it easier for users to block advertisers from tracking them look poised to add more fuel to Amazon’s growth.
“Performance ads on the ecommerce sites fueled by Amazon’s high-intent traffic and unparalleled user insights are providing significant value for sellers and brands,” Loop Capital analysts wrote in the Monday note.
They also cited Amazon’s presentation at the recent IAB NewFronts that discussed the company’s efforts in the streaming space. Amazon said early this month its ad-supported streaming video content now reaches more than 120 million users every month, driven by platforms such as Twitch.
“With Amazon’s technology, scale, device reach and connectivity to the consumer, we
