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Analysis: Musk’s acrimonious Twitter bid heads for business school case study immortalisation

Mount Equity Group Tokyo Japan > News > Business > Analysis: Musk’s acrimonious Twitter bid heads for business school case study immortalisation

LONDON/NEW YORK, Oct 9 (Reuters) – Elon Musk’s $44 billion Twitter (TWTR.N) takeover saga comes with all the drama necessary to be immortalised in case studies for future captains of industry, as the tycoon’s on-off pursuit of the social media platform and unique management style make for a union like no other.

The chief executive of electric car maker Tesla Inc (TSLA.O) performed a U-turn by proposing to buy Twitter at the agreed price having spent months trying to get out of the deal, just as a Delaware Court was getting ready to rule on the standoff.

“This is unique in many cases,” said Arturo Bris, Professor of Finance and Director of IMD World Competitiveness Center. “It is definitely a business school case study. Because it’s about poison pills, breakup fees, lawsuits, hostility.”

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While there are examples of acrimonious or hostile takeovers such as AOL-Time Warner and…

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