PS27 Ventures, an early-stage investment firm founded by Jim Stallings, hosted the Female Founders Forum on March 4, 2022, which among the speaker line-up, included a panel of venture capitalists, as well as Ellen Latham, founder of Orange Theory Fitness, an exercise franchise which hit $1 billion in sales in 2018.
Caroline Ceniza-Levine checking in at the Female Founders Forum by PS27 Ventures on March 4, 2022 – … [+] #SheThinksBig
Caroline Ceniza-Levine
There were multiple takeaways specific to entrepreneurship — from what makes a good pitch deck to how to appeal to investors. However, many of the insights were also relevant for solopreneurs who don’t intend to raise money or even in-house professionals who don’t plan to start a business:
Play to your strengths
“Focus on what you have, rather than what you don’t have.” – Ellen Latham
Latham repeatedly emphasized the importance…