A conservative group has launched a massive $1 million advertising campaign to “name and shame” companies and executives for putting “woke politics over consumer interests.”
Consumers’ Research, a right-leaning consumer protection group, said the initial launch of its campaign will target Nike, Coca-Cola and American Airlines.
The video ads will run nationally across cable TV and websites as well as in the local markets where the companies are headquartered. Nike is based in Beaverton, Oregon; Coca-Cola is headquartered in Atlanta, Georgia’ and American Airlines is based in Fort Worth, Texas.
“American Airlines shrunk legroom for passengers and laid off thousands of employees during the COVID pandemic while receiving billions in taxpayer bailouts. Coca-Cola and Nike have both been exploiting foreign, potentially forced, labor in China while American workers suffer,” Will Hild, executive director of Consumers’ Research, said in a statement.
“It is time these corporate giants were called to task,” he continued.
The drinking giant is attacked in an ad for purportedly using forced labor.Consumers’ Research
“We are giving consumers a voice. These companies should be putting their energy and focus on serving their customers, not woke politicians.”
Each ad is 30 seconds long, and calls out the CEOs