Snowflake CEO Frank Slootman
The CEO of Snowflake said on Monday his firm is helping companies find their own advertising data. Frank Slootman said Snowflake is helping companies “compete with what we call the walled gardens.” Snowflake is also rolling out a developer platform, and marketing and support program this week. See more stories on Insider’s business page.
The $74 billion data company Snowflake is rolling out new products this week, including a data-sharing “marketplace” that will provide an alternative to the “advertising world obviously totally dominated by Google and Facebook,” CEO Frank Slootman said on Monday.
The expanded Snowflake Data Marketplace is being announced Tuesday at the company’s virtual Data Summit, along with new products for developers and companies looking to build programs and campaigns around Snowflake’s tools for storing vast amounts of corporate data.
In a video conference call on Monday ahead of the event, Slootman said that “Snowflake is helping many of the media companies use their data for maximum advertising efficiency so they can compete with what we call the walled gardens” of Facebook, Google, and Amazon.
Slootman, who took over as