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This Is How Warren Buffett Defines a Great Business — and How You Should too

Mount Equity Group Tokyo Japan > News > Business > This Is How Warren Buffett Defines a Great Business — and How You Should too

A strong bull market for many years may have given some investors the misimpression that everything goes up. For some period of time, that’s pretty much what happened, with some growth stocks skyrocketing in price with percent gains in the thousands. It looked easy, because it was. 

Many new investors never experienced a bear market, but many of those early gains have now been completely wiped out. It turns out that it may not be so easy to accumulate wealth overnight or over months.

One consistent voice of reason through decades of ups and downs is guru investor Warren Buffett, who has beaten the market through his value-oriented approach. It’s always worthwhile to listen to what he says, but in this kind of market it makes even more sense to make note of what he looks for in a stock. There are several factors that inform his decisions, but there’s one that stands out in how he defines a great business.

What is a moat?

Buffett…

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