TWU Center for Women Entrepreneurs
.…on avoiding five business plan mistakes, via the Denton Record-Chronicle.
As New Year’s Eve approaches, thoughts are turning to holidays, fireworks, and—yes—business plans for a whole new startup. That may be why December is National Business Plan Month, and Irby has the perfect way to celebrate it—by avoiding key business plan mistakes.
Writing in the Denton Record-Chronicle, Irby ticks off the mistakes she’s seen too many entrepreneurs make as they lay their plans on the table:
Going overboard. Irby says to avoid “making it too long,” and advises to avoid “fluff and wordiness” by sticking to pertinent business details.
Missing your target: Irby says some founders make the mistake of “misinterpreting their ideal client,” noting that it’s important to narrow down your range of target customers. You can save money on…