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Use Business Planning to Ensure Longevity

Mount Equity Group Tokyo, Japan > News > Business > Use Business Planning to Ensure Longevity

Ideas for potential new services are often plentiful, but these ideas must be carefully evaluated in order to select the right one and see it to fruition.

Although most organizations have a strategic plan, it is somewhat rare that pharmacy organizations go through all the steps recommended in the business planning process when contemplating a new product or service offering. Ideas for potential new services are often plentiful, but these ideas must be carefully evaluated in order to select the right one and see it to fruition.

These steps are part of the process to produces a business plan. Other steps in the process include defining the business or program, conducting market research and analysis, identifying the target market, conducting competitor analysis, assessing clinical and quality requirements, defining processes and operations, developing a marketing strategy, developing financial projections, identifying an action plan,…

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