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What Is the Lipstick Effect and How Could It Impact the Economy in 2023?

Mount Equity Group Tokyo Japan > News > Markets > What Is the Lipstick Effect and How Could It Impact the Economy in 2023?

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More often used to describe consumers’ tendencies to indulge in smaller luxury items during economic downturns, experts at Willis Towers Watson (WTW) are predicting a potential “lipstick effect” for 2023 when it comes to major mergers and acquisitions (M&A).

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According to a report by the insurance consulting and brokerage firm, in the third quarter of 2022, there were no massive mergers or acquisitions valued over $10 billion. This is the first time in three years that this has been the…

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