Key Trends In Brick-and-Mortar Business
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For brick-and-mortar stores competing with e-commerce and the digital economy, it’s critical to increase the value of the in-store experience.
Surprisingly, after two years of dealing with the covid-19 pandemic, people are more prone to shop in-store because they are craving in-person experiences and wanting to get away from their computers and out of their homes.
This shift in consumer behavior has left retailers in a unique position – after years of closures, reduced hours, and very little foot traffic, the tides are turning and consumers are appreciating the in-person experience more than before.
Let’s look at key trends in offline shopping and how companies are navigating the changing retail landscape.
Omnichannel
The cross-channel shopping experience should be beneficial for both e-commerce and brick-and-mortar stores. It seems in the past it has…
