It is fall, and besides cooling temperatures and pumpkin spice, this time of year is when the major American sports leagues are all in session. The NBA and NHL are just starting, the NFL is in midseason form, and the MLB and MLS are winding down their postseasons. Whether you are a casual fan, a fanatical follower or know nothing about sports, the authenticity and passion inspired by sports presents a great opportunity to expand your brand and reach new potential clients. Though there are certainly pitfalls to avoid as well—no one wants to drive leads away by backing the wrong team at the wrong time—the world of sports is certainly fertile ground for a lot of great interactions.
Here are three ways to leverage sports for your business:
Join or Start a Fantasy Sports League
Though this might be intimidating for some of the less sports-oriented folks out there, given all the stats that power…