Vincent Tricarico is EVP for Twinlab Consolidated Corporation and NutraScience Labs and an expert in dietary supplement manufacturing.
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If you want to start your own business in 2023, make sure that it is something you believe in and are passionate about pursuing. Hand-in-hand with that is possessing an understanding of why you are doing this.
Once you have that idea, consider: How are you going to be different? What is your service or product going to bring to the table in a better, less costly or more efficient way? If it is not cheaper—or not better than what is currently available for purchase on the market—then do not do it.
A hot-fudge sundae appeals to a lot of people, correct? But if you put filet mignon on top of an ice cream sundae, no one really likes it. This illustrates the importance of understanding who your solution caters to and then becoming laser-focused on that particular niche. That will be one of…
