By Quentin Fottrell and Andrew Keshner
Once again, millions of people will also be shopping from the comfort of their home and avoiding the Black Friday crowds
It’s a year for shopping prudently.
Americans will spend between $942.6 billion and $960.4 billion this holiday season, according to projections from the National Retail Federation That’s up from last year when holiday sales hit a record $889.3 billion, the trade association said.
However, people are not willing to go as crazy this Black Friday compared to previous years: that 6% to 8% year-over-year growth expectation is slower than the 13.5% annual increase in holiday season spending in 2021 when consumers had pandemic-era government benefits to spend.
Once again, millions of people will also be shopping from the comfort of their home and avoiding the Black Friday crowds. Online and other non-store sales are predicted to rise 10% to 12% (to between…
