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You’ve heard about authenticity so much that you probably think of it as a buzzword. It shouldn’t be. A whopping 88 percent of consumers consider it important when deciding what brands to support.
And by authenticity, I mean an actual alignment between your internal sense of self and the way you express it or show it to your audience. For example, here’s what being authentic can look like in your business:
- Ensuring your values aren’t just a website section: your audience should feel them whenever they interact with you
- Engaging with your community and making the most of user-generated content
- Using brand photography that captures your personality rather than staged corporate-looking pictures
- Being self-aware and self-reflective as a leader
Sadly, lots of brands and entrepreneurs preach authenticity, but not many embrace it. Not fully, at least. After all, it’s…
