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A top advertising DEI expert shares the specific steps she takes to get agencies to improve their culture, starting with interviewing and onboarding

Mount Equity Group Tokyo, Japan > News > Markets > A top advertising DEI expert shares the specific steps she takes to get agencies to improve their culture, starting with interviewing and onboarding

DEI expert Lauren Tucker, founder of consultancy Do What Matters.

Ad agencies like The Richards Group have looked to DEI expert Lauren Tucker to overcome crises. She and her firm Do What Matters consult companies as they clean up their internal cultures. She laid out steps that any company can take to start the process. See more stories on Insider’s business page.

When ad agencies look to clean up their internal cultures, they often call DEI expert Lauren Tucker.

The Richards Group hired her seven-person consulting firm, Do What Matters, in January after founder Stan Richards stepped down in the wake of racist comments that led to client losses.

Do What Matters consulted Periscope and its parent Quad/Graphics after employees walked out of the agency last July to protest the company’s actions on social justice. Tucker also helped IPG’s The Martin Agency when it faced a MeToo scandal in 2017.

“When we began working with the Do What Matters team, we were involved in one of the most challenging periods in the 45-year history of our agency,” The Richards Group CEO Glenn Dady said. “They have continued