A picture taken on June 9, 2016 shows Amazon warehouse in Paris, part of the new service ‘Prime Now’.Eric Piermont | AFP | Getty Images
Amazon is shutting down its standalone Prime Now platforms and directing users who want fast delivery on groceries and other goods to order them through the Amazon app or website, the company announced on Friday.
The Prime Now app and website will be retired worldwide by the end of this year, Amazon said.
“To make this experience even more seamless for customers, we are moving the experience from a separate Prime Now app onto the Amazon app and website so customers can shop all Amazon has to offer from one convenient location,” Stephenie Landry, vice president of grocery at Amazon, said in a blog post.
Consumers will be able to choose two-hour delivery on essentials and other goods via the Amazon app or website. Two-hour grocery delivery will be available via Amazon Fresh or Whole Foods, both of which are located in Amazon’s app and website.
Additionally, any third-party retailers or local stores that were offered on the Prime Now app will be moved over to Amazon, including Bartell Drugs, a pharmacy chain in Seattle, and Union Square Wines