ANN ARBOR, Mich. — It’s been a busy weekend at the M Den along State Street in Ann Arbor. The campus go to for Michigan apparel, relies heavily on football traffic.
“Football weekends are just a gigantic part of our business,” said M Den owner Scott Hirth. “It’s like oxygen. For what we do, you’ve gotta have football.”
According to Hirth, football traffic accounts for about half of their business. Business they haven’t had in roughly two years.
“It’s been a long long hard spell here with what was going on with COVID,” Hirth said.
During that long spell, new business like the Drip House opened their doors, spending an entire season with no fans, and few students on campus.
“It was like a big culture shock for us because we had not experienced business with students yet, we hadn’t experienced business with games happening yet,” said Shift Manager Mandy Gallegos.
Saturday was a big day for business at the Drip House,…