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Apple exec explains the story behind the video-streaming deal cut with Amazon

Mount Equity Group Tokyo, Japan > News > Tech > Apple exec explains the story behind the video-streaming deal cut with Amazon

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AAPLApple Fellow Phil Schiller arrives at federal court on May 03, 2021 in Oakland, California.Justin Sullivan | Getty Images

On Monday, former Apple marketing senior vice president and current Apple fellow Phil Schiller testified that Apple does reduce its App Store fees for certain companies from 30% to 15% in exchange for them supporting Apple’s TV app.

Schiller was testifying as part of a lawsuit by Fortnite maker Epic Games that is asking a judge to force Apple to allow Epic to install its own app store on iPhones and bypass Apple’s 30% App Store fee.

Schiller said that a few years back, the Apple TV department was working on a way to gather video streams from various apps and integrate them all into one experience for users.

The result was the Apple Video Partner Program, which allows members to take 85% of sales they make through in-app purchases, instead of paying Apple’s typical 30% fee.

“The Apple TV team had a meeting with premium content providers and described the work they were going to do to integrate this new experience. For example, they had to integrate with our Siri voice assistant so we can find any show across any one of those