- Brooks had $62 million in annual sales when Jim Weber became CEO in 2001.
- The brand recently hit $1 billion. Weber thinks the company can quadruple that by 2030.
- Weber’s plan: Keep it simple and focus on shoes for runners.
Jim Weber, the CEO of Brooks, expects the market for running shoes to double over the next decade. He also expects that Brooks, which currently has 15 million customers, will continue to pick up market share.
Weber thinks that by 2030 Brooks will have 60 million customers and $4 billion in annual sales, a number comparable to Nike’s wholesale running business in its most recent fiscal year.
“That’s the opportunity we see for Brooks,” Weber said in an interview with Insider.
Brooks is one of a handful of performance-running brands picking up steam as Nike’s running business remains essentially…
