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AXA unveils “Know You Can” local hero video series in Hong Kong

Mount Equity Group Tokyo, Japan > News > Markets > AXA unveils “Know You Can” local hero video series in Hong Kong

HONG KONG, June 8, 2021 /PRNewswire/ — AXA Hong Kong and Macau (“AXA”) is pleased to announce the launch of the first “Know You Can” local hero video on World Environment Day (5 June 2021) featuring Lance Lau, a Hong Kong-based 12-year-old youth climate activist, to highlight the imminent threat of climate change. It calls out that, just like Lance, with confidence, passion and actions, we can make a positive difference as a community to protect our earth. The video will be promoted through digital, social media channels and AXA website, together with useful green tips for everyone to join hands with AXA and pitch in the “Go Green” movement.

In Lance’s view, big change begins with little things. This echoes AXA’s strong belief in combating climate change. AXA has pledged to join forces with local communities to achieve the global “Net Zero” goal through a series of green actions and community projects across various areas.

Through this kick-off video, AXA hopes to inspire and encourage customers to support “Go Green” in their everyday life including subscribing to the e-services in Emma by AXA and replacing physical policy documents with eStatements / eAdvices.

Andrea Wong, Chief Marketing and Customer Officer of AXA