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Bridgeporter’s candle business grows thanks to TikTok, pandemic: ‘It was wild’

Mount Equity Group Tokyo Japan > News > Business > Bridgeporter’s candle business grows thanks to TikTok, pandemic: ‘It was wild’

After her daughter Tiffany was born with Spina bifida and had to undergo several surgeries that made skin sensitive, Annya Brown’s interest for gentle, natural home-made products began. Six years later, Natural Annie Essentials, her brand of eco-friendly vegan candles, has had viral moments on TikTok and has nearly 30,000 followers on Instagram. 

“We’ve been seeing so many people from all parts of Connecticut coming to our shop,” said Brown, a Bridgeport resident originally from St. Ann, Jamaica. 

She caught the attention of a wide audience when one of her TikTok videos went viral this past November. The video follows a popular trend of using a remix of Harry Styles’ “Watermelon Sugar” and SEB’s “Seaside” to introduce oneself on TikTok. In the video, Brown asks “Where are my Connecticut people?” and then writes that she’s from Bridgeport. The video got more than 29,000 likes.

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