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The creator economy has undergone a serious evolution. Social media and the rise of sites to paywall or sell work has enabled anyone to become a creator. It’s difficult to truly understand how much the sector is worth, but some estimate it to be around $20 billion, and growing rapidly.
Yet given the amount of work it takes to build and monetize a community online, it’s worth asking: Is it possible to make a sustainable living in the creator economy?
Before we go further, it’s important to differentiate between the creator and the influencer. Of course, there’s overlap between the two — both post content on YouTube, TikTok, Instagram and other platforms. But creators are typically more aligned with artistic interests. They’re primarily making a good, a service or content for their audience. An influencer meanwhile aims to influence their audience through content, as they often…
