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Caprio Winery’s Unique Business Strategy Encourages Customers To ‘Pay It Forward’

Mount Equity Group Tokyo Japan > News > Business > Caprio Winery’s Unique Business Strategy Encourages Customers To ‘Pay It Forward’

Dennis Murphy, CEO of Caprio Cellars and Hayden Homes

Caprio Cellars – Greg Lehman

Dennis Murphy’s earliest memory of the joy of giving was when he was a child and would wrap up his favorite toys as Christmas gifts for his brothers and sisters. That same sense of generosity stayed with him when he launched his first company, Hayden Homes, with best friend Hayden Watson. Based in Oregon, Washington, and Idaho, with every home sold they contribute 10% of profits to charity, resulting in more than $32 million to charitable causes though 2020.

So when Murphy decided to expand on his passion for big red Washington wines, he built a winery next door to one of his favorite wineries, Pepper Bridge, in Walla Walla, Washington. Naming it Caprio Cellars, he adopted a unique business strategy that not only gives 10% of Caprio net profits to charity, but provides complimentary food and wine tasting for guests….

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