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Nigel Vaz, CEO of Publicis Sapient shares the concept of SPEED from his book (“Digital Business Transformation”)– the fundamental capabilities that companies will build on and evolve to create powerful digital products, services and experiences. This is the third article in a series on digital transformation; the first introduced 10 attributes of successful business transformation and the second focused how businesses can take the transformation plunge.
In this article, Vaz shares insight on why SPEED is important. He indicates that: “SPEED is an acronym that stands for: Strategy: developing and testing your hypothesis on priority value pools, Product: evolving at pace and speed, Experience: how can you enable value for customers, Engineering: delivering on your promise, and Data: validating your hypotheses and uncovering insights…
