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CNN+ enters the streaming business at a newsy moment

Mount Equity Group Tokyo Japan > News > Business > CNN+ enters the streaming business at a newsy moment

Mar 19th 2022

“IT MAY NOT be good for America, but it’s damn good for CBS,” said Leslie Moonves, the TV network’s then boss, of Donald Trump’s presidential candidacy in 2016. Ratings soared under Mr Trump, and slumped when he left the stage. Now war has people tuning in again. Since Russia invaded Ukraine, cable-news channels’ audience share in America has nearly doubled, to 12%, reckons Inscape, a data firm—heights last recorded when the Capitol was stormed in January 2021.

America’s original Cable News Network hopes to sate this hunger with a new format. CNN+ will launch in America on March 29th, with an international roll-out to follow. For $5.99 a month viewers will enjoy live streams of on-demand news and documentaries, plus interactive features (like the chance to submit questions to interviewees).

The launch coincides with upheaval at the 42-year-old network, one of the biggest names in news. CNN’s boss, Jeff…

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