TokyoTokyo Mon - Fri 10:00-18:00 +81 (368) 662-975
info@mountequitygroup.com

Column: Struggling La Mesa business owes its survival to TikTok

Mount Equity Group Tokyo, Japan > News > Business > Column: Struggling La Mesa business owes its survival to TikTok

The popular TikTok app has gotten its share of criticism, most recently as the bulletin board for users’ viral campaigns to vandalize school property.

But for La Mesa business owner Nema Causey, TikTok has proven a lifesaver.

If not for TikTok, she bluntly says she would have lost her business during the pandemic.

Her bulk candy retail store, Candy Me Up, on the outskirts of Grossmont Center mall, would have gone belly up. Instead, Causey, often in conjunction with her brother, Jonny Hallak, started making 15-to-90-second candy store videos and posting them on TikTok three or four days a week.

Her first video was shot in her warehouse, where she and Jonny displayed and ate Zombie Skittles, with flavors such as Boogeyman Blackberry, Mummified Melon, Petrifying Citrus Punch and a dreadful-tasting Rotten Zombie.

She subsequently posted videos of candy being stocked, orders being taken, sweets being packaged for online purchasers by name,…

Read more…