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Crypto startup MoonPay hires Time president to lead enterprise

Mount Equity Group Tokyo Japan > News > Business > Crypto startup MoonPay hires Time president to lead enterprise

Keith Grossman, Time president

TIMEPieces Artist Jeremy Cowart

Time president Keith Grossman is leaving the legacy publisher to take on a new role as the president of enterprise at crypto startup MoonPay, effective December 31.

Grossman joined Time in 2019, a year after Meredith Corporation sold the flagship magazine brand to Salesforce founder Marc Benioff and his wife Lynne for $190 million.

During his tenure at Time, Grossman has become a staunch advocate of cryptocurrency and blockchain technology, pioneering the media company’s NFT business, TIMEPieces, and generating more than $10 million in profit along the way.

“I’ve spent the past year operationalizing it,” Grossman told CNBC in an exclusive interview. “I think that the transition will be scary in one sense, because it’s something new and different, but at the same time stable in another sense because we’ve consistently said that TIMEPieces was a community led by stewards, not…

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