A viral TikTok shows “Be Colorblind” stickers that are allegedly sold at Dollar Tree, and many are accusing the company of perpetuating racism.
TikToker Emily (@almondpiss), who appears to work for Dollar Tree, posted a video of the sticker sheet on Friday. The brand on the packaging says “Crafter’s Square,” which is a trademark of one of the Dollar Tree’s subsidiaries, Greenbrier International.
The sheet features hearts, rainbows, and handprints in various skin tone colors, accompanied by phrases like “Making Magic Happen,” “Love,”—and, of course, “Be Colorblind.” Emily’s video currently has over 628,000 views.
Some commenters mistook the stickers as celebrating the medical condition of color blindness. But most—including Emily—saw the stickers as promoting the idea of not “seeing” race.
“Look, every day that I come to work I am fighting—literally fighting—the urge…
