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‘Economy wins wars’: the projects helping shoppers to support Ukraine | Ukraine

Mount Equity Group Tokyo Japan > News > Markets > ‘Economy wins wars’: the projects helping shoppers to support Ukraine | Ukraine

Creatives in Ukraine are trying to harness consumer power in an attempt to keep the country’s economy going amid the Russian invasion.

Before the war began in February, Ukraine was known as a hotbed of creativity in fashion, art and design. Now its designers and artists are launching initiatives to support creatives with various websites that support Ukrainian brands.

Earlier this month Angel for Fashion launched – a website with more than 30 Ukrainian fashion brands, ranging from the frills of Paskal to the modern tailoring of Elena Burenina. It was set up by Jen Sidary, a former Vivienne Westwood staffer who spent the pandemic in Kyiv, and the Ukrainian designer Alina Kachorovska.

Outfit by Paskal, one of the Ukrainian brands featured on the Angel for Fashion site. Photograph: Paskal

In a press release Sidary said Angel for Fashion “was created to mobilise the global fashion community and ensure Ukrainian fashion continues to…

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