In an increasingly polarized world, with trust in politicians and the media on the continual decline, people are increasingly looking to business leaders to mend our frayed social fabric.
It’s a responsibility that comes with great opportunities and plentiful pitfalls—and the 2023 Edelman Trust Barometer offers some advice to executives navigating the treacherous terrain.
The 23rd annual survey of consumer confidence and attitudes toward institutions, released this week by the global PR firm, found ample evidence to suggest that business leaders can take a starring role in healing societal divides while avoiding perceptions of excessive politicization. Edelman officials based their conclusions on 32,000-plus surveys conducted in 28 industrialized countries.
“I can’t say this is ever going to be easy or never without controversy, and I can certainly say being a CEO today requires a good amount of courage and a…
