- Local govts, state media buy Twitter ads for global audience -documents, data
- China now one of Twitter’s largest non-U.S. revenue streams -sources
- Sales teams courted local govts amid exemption from Twitter ban on some state media ads -sources
- China operations triggered internal tensions among Twitter teams -sources
- Exemption rescinded in March, but local govt ads continue -data
SINGAPORE/BEIJING, Sept 13 (Reuters) – Even as China bars 1.4 billion citizens from Twitter, its local authorities are splurging on global advertising on the site, helping make the country the platform’s fastest-growing overseas ad market and one of its largest non-U.S. revenue sources.
A Reuters review of publicly available government tenders, budget documents and promoted tweets from 2020 to 2022 shows local authorities and Chinese Communist Party propaganda offices for cities, provinces and even districts across the country have flocked to Twitter (TWTR.N) to…
