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Gap expands into home goods under new partnership with Walmart

Mount Equity Group Tokyo Japan > News > Business > Gap expands into home goods under new partnership with Walmart

Gap will begin selling a new home goods line exclusively through Walmart’s website next month under a multiyear partnership.

The collection of more than 400 items is Gap’s first venture into the home category and it’s selling everything from bedding and bath goods to home decor. The collection will appear on Walmart’s site on June 24. They will eventually make it into Walmart stores, the companies said, though no financial terms were disclosed Thursday.

Walmart has aggressively expanded home goods sales, a category that grew even hotter during the pandemic as spending shifted from dining out and travel, to the place where families spent most of the last year.

Anthony Soohoo, executive vice president of Walmart’s home division, told The Associated Press that adding a brand like Gap will attract new customers.

Gap, at the same time, is looking for other avenues for growth with its Gap and Banana Republic stores struggling. Its low-price Old Navy and athletic-inspired Athleta businesses have been the bright spots.

Items from the Gap’s new home collection, which it will sell through a partnership with Walmart beginning next month.Walmart via AP

Mark Breitbard, CEO of the Gap brand, said the home is a natural extension