Tony Finau reacts to a putt on his way toward winning last month’s Rocket Mortgage Classic.getty images
Nearly every interview with a LIV official or LIV player these days features the same media talking point: The PGA Tour’s viewership is sinking, and its audience is dying.
LIV officials have been relentless in pounding this narrative, using it as a main reason why the Saudi-backed league launched this year in the first place. Its officials and its players want to grow the sport, right?
When asked about TV golf, legendary producer David Hill, who consults with LIV, simply says, “The audience is dying.”
It’s understandable why LIV keeps using these talking points. Golf’s TV audience is among the oldest in all of sports, after all.
But that doesn’t tell the whole story.
Instead of running away from the age of its audience, PGA Tour officials, TV network executives and advertisers run to it because that…
