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Google just made a key concession to smaller search rivals in Europe

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LONDON — Google said Tuesday that it will stop charging a fee for search engines to appear in a list of default search engines on Android that’s exclusive to European users.

The so-called “choice screen” was introduced by Google in 2019 in response to a record $5 billion antitrust fine from the European Union targeting anti-competitive practices in its smartphone software.

Search engines would have to take part in blind auctions in which they bid to appear in the choice screen — which is shown to users when setting up their device — in various EU countries.

Now, Google has scrapped the auctions, in a key concession to the U.S. internet giant’s smaller competitors.

Google said that after “further feedback” from the European Commission — the EU’s executive body — “we are now making some final changes to the Choice Screen including making participation free for eligible search providers.”

“We will also be increasing the number of search providers shown on the screen,” Oliver Bethell, director of competition legal at Google, said in a blog post. “These changes will come into effect from September this year on Android devices.”

In 2018, the EU fined Google $5 billion for