In this photo illustration the HBO Max and Discovery Communications logo seen displayed on a smartphone.Rafael Henrique | LightRocket | Getty Images
Given all of those deals, there are fewer companies remaining to find dance partners. But there’s also added pressure on companies like NBCUniversal and ViacomCBS, who have global streaming video aspirations, to add more content.
Here are a few combinations of companies that make strategic sense.
NBCUniversal and Lionsgate
Buying Lionsgate would help Comcast’s NBCUniversal on two different fronts. First, it would add more content to Peacock, NBCUniversal’s subscription video service. Lionsgate owns shows including “Mad Men,” “Orange is the New Black,” “Nashville” and “Zoey’s Extraordinary Playlist.” Lionsgate currently licenses those shows to a grab bag of streaming services.
Second, Lionsgate owns premium network Starz, which would fit seamlessly with NBCUniversal’s offerings. NBCUniversal doesn’t have a premium network, unlike competitors WarnerMedia (HBO) and ViacomCBS (Showtime).
On the streaming front, a Starz-Peacock combination — either together