It’s just over a year away but preparations are underway for Super Bowl LVII. The game will be played on Feb. 12, 2023 in Glendale and it’s likely that the fourth Super Bowl played in Arizona will give the Valley economy a big boost.
According to an economic impact study done by the W.P Carey School of Business at Arizona State University, the total revenue generated from the last Super Bowl played in Arizona in 2015 was $719.4 million.
The study looked at the gross economic impact of not only the game but all of the related activities surrounding the Super Bowl, said Michael Mokwa, the Pat Tillman Foundation Distinguished Professor of Leadership and Marketing at the Carey School.
READ ALSO: Chances of an Arizona Cardinals hometown Super Bowl in 2023?
“We focus more on the people, the background and peoples behavioral participation in sporting events,” Mokwa said about conducting the gross impact studies.