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Newsflash: Creativity is not just for the arts. You don’t have to be a “creative” person to harness that sense of energy, wonder and imagination — and apply it to your business.
No matter what you do and who you serve as an entrepreneur, you can channel your inner artist to build a successful business. Here’s how you can adapt an artist mentality to establish an on-brand, genuine business.
Be true to yourself and your brand
Why did you strike out on your own in the first place? What made you take that leap of faith and launch your own business? I’m betting it’s because you wanted to create something of your own — something original and honest. Maybe you also wanted the freedom to pursue an idea and be your own boss, too.
Artists do this with every new piece they create, whether it be painting, film, photograph or sculpture. They have a unique vision in…
