Many professional speakers found their businesses wilting when the COVID-19 pandemic hit. James Taylor’s thrived, bringing in seven-figure revenue. Unable to log the 300,000 miles of air travel he normally does in a year, he made the transition to working virtually in 2020. Throughout the pandemic, he spoke to business audiences about topics such as “SuperCreativity” and innovation from his home studio in a bucolic town near Edinburgh, Scotland, where sheep graze outside of his window.
One reason Taylor did so well was a slow and steady commitment to email marketing. He has a list of 125,000 people and sends out marketing messages daily to keep business flowing. Taylor, 43, built that list gradually after starting his career as a professional keynote speaker in 2017. He’d spent his early career as a professional manager for a number of Grammy Award–winning artists after growing up in a family of musicians (his father and…
