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IHOP to launch new restaurant chain focused on takeout and delivery

Mount Equity Group Tokyo, Japan > News > Business > IHOP to launch new restaurant chain focused on takeout and delivery

IHOP is launching a new chain of grab-and-go locations that are focused on orders for takeout and delivery — and they’ll make their debut in New York City.

The 62-year-old pancake chain is dusting off its plans for a concept it originally announced in 2019 — Flip’d — opening the first location in the Big Apple this summer.

Customers will be greeted by kiosks where they can place their orders — counter service is also available — or they can order in advance online, the company said on Thursday. Unlike its 1,600 IHOPs across the US, Flip’d outlets won’t have table service, although limited seating will be available at some locations.

Menu items will include IHOP’s signature pancake bowls, egg sandwiches and made to order burritos and bowls as well as grab and go wraps, salads and pastries.

The new concept will focus on takeout and delivery orders, although some locations will offer limited seating.IHOP

Owned by Dine Brands, which also operates Applebee’s Neighborhood Grill & Bar, IHOP tabled its original plans for Flip’d when the pandemic hit and then retooled them.

“While we know there is a pent-up demand for a return to dining in restaurants, we anticipate that