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Jeff Bezos will fly on the first passenger spaceflight of his company Blue Origin in July

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AMZNJeff Bezos takes a look at the New Shepard rocket booster on the landing pad after a successful NS-15 flight and landing in April 2021.Blue Origin

Jeff Bezos will fly on the first passenger flight of his space company Blue Origin, which the company plans to launch on July 20, the billionaire announced Monday.

“I want to go on this flight because it’s the thing I’ve wanted to do all my life,” Bezos said in a video posted to his Instagram.

Bezos’ brother Mark will join him, as will the winner of an auction being held for one of the seats. The highest bid stands at $2.8 million as of Monday morning, five days before the auction closes.

“I wasn’t even expecting him to say that he was going to be on the first flight,” Mark Bezos said in the video. “What a remarkable opportunity, not only to have this adventure but to do it with my best friend.”

Blue Origin’s space tourism system New Shepard, a rocket that carries a capsule to the edge of space, has flown more than a dozen successful test flights without passengers on board, including one in April at the company’s facility in the Texas desert.

New Shepard is