Tourism office announces new CEO
Visit Carlsbad, the destination marketing organization for the city of Carlsbad, has announced Kim Sidoriak as its new president and CEO. She was previously chief marketing officer for Santa Monica Travel & Tourism. While there, she overhauled Santa Monica’s destination brand identity and launched the organization’s 5-year strategic plan. She is also a member of the Visit California Brand and Content Committee and earned the Certified Destination Management Executive credential from Destinations International. She has also held roles in marketing communications for Hilton Hotels Corporation and Saatchi & Saatchi Advertising. Sidoriak earned a Bachelor of Arts in communications from University of Southern California. See visitcarlsbad.com.
City wins award for mural project
The city of Escondido recently received the 2021 Helen Putnam Award for Excellence in Economic Development…