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‘Project Pitch-it’ show helps business owner and triathlete cross the finish line to her goals

Mount Equity Group Tokyo Japan > News > Business > ‘Project Pitch-it’ show helps business owner and triathlete cross the finish line to her goals

WAUSAU, Wis. (WSAW) – A woman from Wausau is making her dream come true one step at a time. Gina Cornell is a triathlete who designs clothes for those who share her passion. Cornell presented her business on the show ‘Project Pitch-it’ to get her business on its feet.

Cornell’s passion for triathlons began in 2011 when she ran her first one in Marathon City. She said she fell in love with the race, but not the clothing.

“The last thing you want is for your clothing to add to that being uncomfortable, add to that misery,” said Gina Cornell, owner of ‘Ciao Bella Athletics.’

Cornell said her shirt kept riding up making an already hard race even more challenging. She decided to come up with a solution.

“I decided to sew something on top that would loop to the shorts to keep the top from riding up,” said Cornell.

She knew if she had the issue, other people did too. Though she had no experience, it didn’t stop her from…

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