Lisa Longo recalls when Small Business Saturday started. Over the course of her store, Finestra Gallery, being open for the last 20 years, the day has become not only her favorite, but the single most beneficial thing for her business.
The first two years of the 20 it’s been open, Finestra was in Painesville prior to relocating to 4076 Erie St. in downtown Willoughby. People being aware of how much small businesses suffered during the pandemic made last year’s Small Business Saturday a success, Longo said.
“It’s really a choice to support the small businesses,” she said. “Everyone did.”
Amid the recession in 2010, American Express created Small Business Saturday, which takes place on the Saturday after Thanksgiving. The day is intended to encourage people to shop small and bring more holiday shopping to small businesses, according to American Express. With the first Small Business Saturday being a success, as well as…
