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South Texas Latina-owned business makes national debut at Target for Hispanic Heritage Month

Mount Equity Group Tokyo Japan > News > Business > South Texas Latina-owned business makes national debut at Target for Hispanic Heritage Month

BROWNSVILLE, Texas – After years of hard work and dedication, a small South Texas Latina-owned business has made its national debut with hopes of inspiring Latinos across the U.S with its exclusive new collection at Target stores.

Based in Brownsville, Texas, JZD is owned by wife duo Jennifer Serrano, 30, and Veronica Vasquez, 32.

The couple started the business in 2016 when Vasquez quit her job and took a leap to run a full-time small business. While Serrano worked with her degree in legal justice studies to pay the bills, Vasquez laid the groundwork for the two with an Etsy shop, $200, and a dream.

“[Jennifer] is a creative genius, and when she told me about the idea, I said, ‘Well, let’s do it,’ and we invested into it,” said Vasquez.

One product started the business’ growth as their “Latina Power” T-shirts began getting celebrity recognition.

The “Latina Power” tee has been worn by Zoe Saldana (Gamora in the…

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