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Stepping into the CEO Role

Mount Equity Group Tokyo Japan > News > Business > Stepping into the CEO Role

Leading a consumer brand had always been part of the plan for Mackie Swan, MBA ’22. She just didn’t expect it to happen right at the start of her final year at the Oregon Executive MBA in Portland.

As Swan tells it, her move to the top role at WOO More Play was a stroke of serendipity. Although the Los Angeles-based manufacturer of natural and organic women’s sexual wellness products had already achieved a certain level of success, its founders were looking for a leader who could scale the brand.

“WOO’s founders were looking for somebody who had experience in the category but who was also willing to roll up their sleeves and get the work done—as you have to do with a growing startup. So it was a great fit for what the business needed and also where I was in my own career trajectory,” said Swan.

Along with her get-it-done approach, Swan brought valuable and specific experience to WOO, having worked for several years as a vice…

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