With experts still debating whether or not 2023 will bring a recession, you might be wary of starting a new venture anytime soon.
That’s understandable. When the economy is in turmoil, new businesses can face greater hurdles than usual. A downturn could convince investors to hold back their funding. Potential customers could think twice about spending on new products.
But, if history is any indicator, your business idea could still thrive even a recession occurs. Multiple high-profile startups that did just that after launching during the Great Recession, which ran from late-2007 to the summer of 2009.
It’s proof that even tough times aren’t enough to prevent every great idea from growing into a flourishing business — especially if your idea can save other people money during tough times.
Here are five such successful companies that launched during the Great Recession:
NerdWallet
Helping people trim down their expenses is typically a…
