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Summer hot spots brace for seasonal rush amid labor shortage

Mount Equity Group Tokyo, Japan > News > Business > Summer hot spots brace for seasonal rush amid labor shortage

If you stopped by Morey’s Piers & Beachfront Water Parks in Wildwood, NJ, this Memorial Day weekend, you may have seen the chief financial officer slinging tickets. 

The company’s housing safety manager was running rides, and one of the lead carpenters was working the grill, vice president of human resources Denise Beckson said.

The Jersey Shore hotspot, which boasts over 100 rides and attractions spanning the boardwalk, normally employs about 1,500 people when the summer season kicks off, Beckson said.

It’s currently got about 850 staffers and didn’t open its water parks, among other popular attractions, in time for the holiday weekend as a result. 

“We’re facing an unprecedented challenge here to get enough people,” Beckson added. 

With pandemic restrictions largely lifted and Americans emerging from their homes, businesses across the country are finding themselves unable to staff up in time for what’s expected to be a bustling summer season.

Morey’s Piers is one of many businesses facing a staffing shortage heading into the summer rush. Alamy Stock Photo

Lingering COVID-19 concerns, child-care demands and pandemic-boosted unemployment checks are all keeping workers out of the labor pool, which threatens to hold back the economic rebound through the summer,