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The $242 Billion Business Of Corporate Gifting Turned From A Routine To A Priority In The Pandemic

Mount Equity Group Tokyo, Japan > News > Business > The $242 Billion Business Of Corporate Gifting Turned From A Routine To A Priority In The Pandemic

“We foresee corporate gifting is a long term habit that is going to be sustained in the post-Covid … [+] world,” says GiftNow’s Kevin Payne.

getty

In normal times, corporate gifting is a routine cost of doing business. It’s used to recognize employees and strengthen relationships with clients or partners. But it took on new urgency as a result of the pandemic.

With company staff dispersed, a well-chosen gift became a way to keep employees connected and reward them for work performance above and beyond under extremely difficult circumstances. When corporate events went digital, a gift box for valued attendees brought a touch of reality to an otherwise virtual event. Likewise, with client relationships kept at a distance, a well-chosen gift bridged the gap. 

A new study, conducted among 300 corporate gift buyers across companies up to $30 billion in revenues, details the changes the pandemic…

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