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The Baker Retailing Center on What’s in Style in the Shopping Business

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Wharton’s Jay H. Baker Retailing Center, a retail think tank that supports the exchange of ideas, insights and research between the industry, Wharton School faculty and students, is always watching the latest trends. Mina Fader, managing director of the center, says, “The nice thing about retail is that everybody can relate to it.” In other words, we are all consumers, from Zoomers to Boomers. And, in fact, the younger generations are having a powerful influence on the way retailers think and sell.

So, what’s in vogue these days in an industry that is constantly changing? In her role as listener, observer and data devotee, here’s Mina’s top 5 list of retail business revolutions:

🛍️ Challenges. The retail industry is confronted with the worst supply chain troubles on record, inflation and labor shortages that affect the sales, prices and availability of products on the consumer side. A Baker Retailing Center…

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