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Tile says AirTags helped its business, still says Apple is ‘unfair’

Mount Equity Group Tokyo, Japan > News > Business > Tile says AirTags helped its business, still says Apple is ‘unfair’



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The CEO of tracking company Tile says that revenues are up “despite the unfair competition” from Apple’s equivalent device, AirTags.

Now according to Wired, Prober says Tile is doing well against the AirTags. “We’ve sold over 40 million Tiles,” he said. “Revenue was up in the first half of the year.”

“Third-party product activations, a big focus of ours, we’re up over 200 percent year over year,” he continued. “Business is good. We’re seeing really strong business momentum — despite the unfair competition from Apple.”

Prober says that it wasn’t long ago that you could buy Tile’s products on the Apple Store,” but then “very quickly, we got kicked out of their stores.” He says that…

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